Templates

Brandhorse templates are the smallest unit of governed execution. Each template captures one decision pattern — how to brief a campaign, structure a launch, define an audience, audit messaging — so a team can run that decision the same way every time without reopening it from scratch.

Templates are designed for tactical use inside the broader R.A.C.E.S.™ operating system. They cover all five phases — research, articulation, creation, execution, and scaling — and slot into the workflows your team already runs in Notion. Pick the ones that match where your execution reality currently breaks down.

New templates are published as we encounter recurring decision patterns across our installations. If you're looking for something specific, the full products catalog includes templates, systems, bundles, and playbooks side by side.

When teams reach for a template

Templates earn their keep when the same decision keeps reopening — a campaign brief that gets re-debated every sprint, a positioning question that gets re-litigated for every new asset, a launch checklist that lives in someone's head. The right template captures that decision once, documents the reasoning, and hands the team a reusable starting point so the work moves forward instead of cycling.

Each template ships with usage notes, a sample fill-in, and the governance hooks that let you adapt it to your team's vocabulary without losing the decision pattern. Use them solo, drop them into your existing Notion workspace, or sequence several together as a custom mini-system.