R.A.C.E.S. Products

The R.A.C.E.S.™ product catalog is the toolkit layer of the broader Brandhorse operating system. Workbooks teach the methodology, templates run individual decisions, systems connect decisions into Notion workflows, playbooks describe full tactical motions, and bundles group related resources into sequenced kits for a specific outcome.

Use the filters above to narrow by product type, or read the descriptions on each card to see which R.A.C.E.S.™ phase it covers — research, articulation, creation, execution, or scaling. Most teams start with the workbook to learn the methodology, then layer in templates and systems as their execution reality demands more governance.

If you're not sure where to start, run thebrand audit first to identify where your execution currently breaks. The audit recommends the products that map to your specific gaps.