Diagnose your brand system in 5–10 minutes.

Most teams don’t lack creativity—they lack a system that keeps strategy aligned with execution. This diagnostic maps every phase of R.A.C.E.S. so you know exactly where to focus next.

This diagnostic evaluates the health of your brand system across every R.A.C.E.S. layer. Skipping a layer is exactly where brands start to drift.

How the diagnostic works

The diagnostic walks through every R.A.C.E.S.™ phase — research, articulation, creation, execution, and scaling — and asks short scenario-based questions about how your team currently operates. There are no trick questions and no scoring of taste. We're measuring system maturity, not creative quality, so the diagnostic is equally useful for early-stage founders and 200-person growth teams.

Most teams finish in eight to twelve minutes. Your answers produce a per-phase maturity score, a written interpretation of where the system compounds and where it leaks, and a routed recommendation for the next step — usually one of: install the methodology workbook, run a specific R.A.C.E.S.™ phase repair, or apply for full Brandhorse OS access. We send a permanent results link to the email you provide so you can come back to your diagnostic, share it internally, or compare against a future re-test.

Your responses stay private. We use them only to generate your routed plan and to improve the diagnostic itself. Aggregate trends inform our published research; nothing about your specific company is ever shared without explicit permission.