The I Heart Therapy Challenge
I Heart Therapy needed a fresh approach to connect with a skeptical audience and inspire trust in mental health services. They sought to increase brand visibility, build authority in the mental health space, and create a sustainable lead generation strategy.
The R.A.C.E.S™ System Approach:
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Research:
Conducted audience analysis and SEO research to identify key pain points and high-impact keywords.
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Articulation:
Developed a relatable brand voice and created messaging that addressed common mental health misconceptions.
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Creation:
Designed and launched lead magnets, “30-Day Self-Care Challenge”, "Self-Care 101: Your Guide to Better Mental Health," paired with educational blog content and an email nurture sequence.
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Execution:
Optimized website content for search engines, created high-converting landing pages, and implemented a tailored social media campaign.
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Scaling:
Monitored analytics to refine campaigns and developed new content themes based on user engagement.
Before
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Home Page
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About
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Product Page
After
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