The I Heart Therapy Challenge

I Heart Therapy needed a fresh approach to connect with a skeptical audience and inspire trust in mental health services. They sought to increase brand visibility, build authority in the mental health space, and create a sustainable lead generation strategy.

The R.A.C.E.S™ System Approach:

  • Research:

    Conducted audience analysis and SEO research to identify key pain points and high-impact keywords.

  • Articulation:

    Developed a relatable brand voice and created messaging that addressed common mental health misconceptions.

  • Creation:

    Designed and launched lead magnets, “30-Day Self-Care Challenge”, "Self-Care 101: Your Guide to Better Mental Health," paired with educational blog content and an email nurture sequence.

  • Execution:

    Optimized website content for search engines, created high-converting landing pages, and implemented a tailored social media campaign.

  • Scaling:

    Monitored analytics to refine campaigns and developed new content themes based on user engagement.

Before

  • Home Page

  • About

  • Product Page

After

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