The Blakk Smoke Challenge

A unique e-commerce brand, faced challenges with inefficient website design, low conversion rates, and underperforming SEO. They needed a strategy to scale their business and prepare for peak seasons like Black Friday.

The R.A.C.E.S™ System Approach:

  • Research:

    Conducted an in-depth audit of the website, analyzed customer data, and identified SEO gaps in the highly competitive lifestyle market.

  • Articulation:

    Refined Blakk Smoke’s brand voice to emphasize quality, uniqueness, and lifestyle appeal.

  • Creation:

    Redesigned the website with an intuitive user experience and mobile-first focus. Developed SEO-rich product descriptions, blogs, and landing pages.

  • Execution:

    Integrated technical SEO optimizations and ran targeted email and social media campaigns tailored to seasonal sales.

  • Scaling:

    Implemented continuous A/B testing to optimize CTAs and landing pages, ensuring higher conversion rates.

Before

  • Home Page

  • Collections

  • Product Page

After

  • Column

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

  • Column

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.

  • Column

    Pair text with an image to focus on your chosen product, collection, or blog post. Add details on availability, style, or even provide a review.