As mobile apps continue to flood the market at neck break speed, the thirst for social awareness continues to rise. Meanwhile, the need for specificity and simplicity is an undeniable reality.
An App Apart
The Noun app seeks to bridge the social gap between People, Places and Things. The challenge with social apps is that there are just too many. So how do you stand out as a needle in a haystack? Rather, how do you promote a product or service without becoming an ambassador of SPAM?
With a suggestive approach based on personal interest + proximity, we were able to identify a market share that allows users to choose the things and places they are interested in, allowing brands and physical establishments the opportunity to connect with a userbase with genuine interest in their product or service.