SEARCH ENGINE MARKETING 101
Keyword research is one of the most important, valuable, and high return activities in search marketing. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Ranking for the right keywords can make or break your website. It’s not always about getting visitors to your site, but about getting the right kind of visitors.
Keywords must be relevant to your website’s content to help searchers find what they are looking for. Long tail keywords often convert better.
Content optimization is a critical step in initial stages of search engine marketing, for both paid and organic search. This is an ongoing process.