Pepsi Cola. Everyone knows the name.

They have a global presence, and over the years have used their success dollars to reinforce that brand presence. But what do you do when you are a start-up with close to no budget or you are an entrepreneur working out of your garage or your living room?

That's where Brandhorse comes in to play, below we have outlined a short list of brand building ideas, strategies and resources that we'll incorporate in conjunction with building your brand online.

1. Owning your Keywords

   
   Smart keyword building and deep linking, The trick is not to be too generic, otherwise you will always be competing with everyone else who targets those generic keyword. We conduct keyword research and use that to better understand your placement possibilities. We make sure all of the code on the pages we built are written to best optimized for search engines (SEO) when building your site architecture.
2. Telling a consistent story
   Everything you do on your site must tell a consistent story. Everything you do is your brand. Great design serves null purpose if the copy on your site is sub-standard, and vice-versa.
3. User experience is your brand
   Site structure and usability are as much part of branding as site design. Brand recognition is vastly created by the accumulation of experiences and associations the user makes with your company. We pay special attention to this at Brandhorse to ensure the best possible user experience.
4. Clarity
   Why is your product better? Answer that, and you have yourself a brand.
5. Viral Viral Viral Baby
   Look at Yahoo. YouTube. Flickr. They all started from very humble beginnings, then exploded very fast. Why is that? There are many reasons, but one thing in common they have in common is that they've all built a viral aspect into they're brand.