What is SEO?

As complex as it may seem, its really quite simple. Search engine optimization is the process of improving the volume and the quality of traffic to your web site.
SEO is nothing more then an extension to traditional marketing an consist of the the following 8 principles:

• Keyword research
• Market research
• On site optimization
• Architecture & structure of your site
• Deep linking / link building
• Viral marketing
• Brand building
• Staying up to date